I share with folks in my train-the-trainer classes that a key difference between learning and communication is that learning is about retention.
Both communication and learning aim to build an understanding of an idea or skill. But learning takes it one step further and is concerned about memory and application.
After all, what’s the point of helping someone understand a new concept or show them a new way of doing something if they go away and forget it?
Content that is easily forgotten has zero instructional value if it disappears into the ether. So the wise trainer doesn’t just present content. She or he thinks about ways to make that content stick.
A valuable technique to help your media content stick is what I call creative repetition.
How Are Your Helping Learners Remember Your Content?
In this short video post, we explore the importance of creative repetition and consider how you can use it in your e-learning and classroom media.