If you’re a learning professional, you probably know that your future includes making
digital media content.
Learners, clients and audiences will access your content any time they need it from
where ever they want.
Digital content is set to extend your influence way beyond
the four walls of a traditional classroom, coaching conversation
or speaker’s podium.
In fact, job descriptions for trainers, teachers, speakers and coaches in the future will
include criteria that looks like a journalist’s or media producer’s job description.
That’s because the learning you facilitate will extend beyond the classroom to people’s
phones, tablets, desktop computers, television sets and new emerging devices.
It’s Scary and Exciting
We know that this excites a lot of trainers. We know it also scares many. Others are
both scared and excited. Many are asking questions:
- What’s the first step to making engaging learning content?
- Do you just pick up a camera and just go out and start filming?
- Do you grab a mic and interview subject matter experts?
- Do you set up a green screen and hope for the best?
Having taught media production to media professionals around the globe for almost
30 years, I’ve learned a lot about hurdles and frustrations of making media.
What I’ve Learned from the Pros
I’ve worked with television, radio and newspaper journalists, editors, producers, and
professionals. In more than 25 countries.
And through my professional media work, I’ve learned
that one of the first steps to consistently making engaging
media content is following an effective workflow.
A workflow is simply a set of tasks you need to perform, in a certain order, to produce
a product or service. And the very best newspapers, TV stations and radio broadcasters
Over the last eight years I’ve started working with learning professionals because they
are the media professionals of tomorrow’s information ecosystem.
I’m also a learning professional – with a background in adult learning – so learning
professionals are part of my family.
3 Things for Learning Professionals
My focus with individual learning professionals and training departments that want
their staff to have media skills has covered three things.
My focus has been to help trainers, coaches, speakers and teachers:
- Make engaging content that’s not boring but is engaging and leads to learning
- Develop the skills to plan, create and edit the content fast so they can save time
and get on with teaching, training, coaching and speaking
- Use affordable consumer equipment to make content that looks professional
without compromising the quality of the content
As I do this, the one truth that keeps bubbling to the surface is the fact that a good
effective workflow is an important part of achieving these things.
A Quick Example
A learning executive recently asked me to review his training operation, in particular,
he wanted to know if his video team was on the ball.
The reason was that he was frustrated. The team was enthusiastic but the quality of
their videos was all over the place. And they took forever to turn out basic videos
which was costing him money.
The problem was they did not have an effective workflow.
I’ve seen this in poor performing media companies. No workflow. No consistent
production habits. The excuse was most often, “I’m too creative to follow a boring
Guess what? Effective workflows actually free your mind to be creative.
Rapid Media Technique
So, I sat down and decided to map out a workflow based on what I’ve seen in the
professional media world, as well as the learning profession.
What I came up with was the Rapid Media Technique. All my media books are
based on this workflow. All my workshops follow it.
This is not the only workflow to follow.
But RMT works and I’ve seen it help thousands of workshop participants
around the world make consistently better content.
Not only do they consistently make better content but they do it faster. And do it
on a shoestring.
A Workflow for Learning Professionals
Workflows can at first seem boring. Creative types look at them and think, “Yuck,
But believe me, the really creative professionals who make great content and do
it all the time follow a workflow.
They can also seem a lot of work. But believe me, they save you work when they’re
You don’t have to buy my book to learn this workflow. I’m offering a free Crash
Course on the Rapid Media Technique for Learning Professionals.
Simply sign up below. Each of the ten modules will be emailed to you. One day
after you open each module, you’ll receive the next module.
What’s in the Free Course
Module 1: An overview of the digital learning ecosystem
Module 2: An Overview of the Rapid Media Technique (RMT) for
producing digital learning content
Module 3: Step 1 of the RMT
Module 4: Step 2 of the RMT
Module 5: Step 3 of the RMT
Module 6: Step 4 of the RMT
Module 7: Step 5 of the RMT
Module 8: Step 6 of the RMT
Module 9: Step 7 of the RMT
Module 10: Step 8 of the RMT
Learn the workflow for free. Each module with video and downloadable
job aid will be emailed to you when you have completed the previous module.
If you find the workflow does not help, and you want to quit the course,
you can unsubscribe at any time.
Please note that this crash course does not lead to a certificate.